Cutting the cord: America loses its landlines
From The Economist magazine, Aug 13th 2009.
Ever greater numbers of Americans are disconnecting their home telephones, with momentous consequences
Mobile Web Development
Cutting the cord: America loses its landlines
From The Economist magazine, Aug 13th 2009.
Ever greater numbers of Americans are disconnecting their home telephones, with momentous consequences
When adapting a website for mobile phones, not all devices are the same. Web designers are finally starting to distinguish between a visitor using a desktop or laptop web browser, and one who uses a handheld device. Now, however, it's time to make a new distinction: between smartphones and what are called "feature phones".
Feature phones are the kind that still make up most of the cell phones people on the planet use every day, at least right now. Smartphones are the more recent and richer devices like the iPhone, Android/G1, Palm Pre, and color Blackberries.
The line between a feature phone and smartphone is fuzzy. Generally, though, a device called a smartphone will have:
That last one is very important. Have you heard this buzzword AJAX, a key technology behind Web 2.0? AJAX places a very heavy demand on Javascript in the web browser. The original iPhone had one of the first web browsers with a quality Javascript engine, that could load AJAX-intensive websites without quickly draining the battery.
While feature phones still dominate in sheer numbers, smartphones have close to a majority among internet users in the US market. And the fanciest smartphone today will seem like a low end model in a few years.
This make the audience using feature phones, as we know them today, practically a declining market.
What's the lesson? Make smartphones the first priority when building your mobile website. Then as resources and demand justify it, accommodate feature phones as well.
For anyone interested in the technical side of your mobile web strategy, there's an obscure video recording that you might want to watch. In fact, if you have time to watch only one, it's a no-brainer that this is the best choice.
Let me point you to it: Mobile Trends: Mobile 2.0 and Beyond by Brian Fling.
When I say "obscure", I mean it. This talk is mislabeled and buried in some dark corner of Google Video. It's not even on Youtube. When you follow the link above, the description suggests it is about Best Buy and Geek Squad. It's not: the presentation just took place at a Best Buy-sponsored event.
I won't list everything covered in this wide-ranging talk, and my three pages of notes. Let just suggest that if you are involved in the technical side of your company's web strategy in any way, and certainly if you do web development personally, it's probably well worth your time to sit through it without distraction.
And be sure to take notes.
